Sep 23
2025
The Role of UX in Customer Experience: Designing with Empathy
User experience, often shortened to UX, is more than just how a product looks on a screen. It is about how people feel when interacting with a service, website, or application. A positive experience makes tasks easier, reduces frustration, and leaves customers with a sense of trust. For businesses, designing with empathy is the key to creating experiences that meet real needs instead of simply offering features.
