Blog Articles
August 18, 2026 by Harsh
Which interactive email elements truly help engagement, which cause problems, and best practices for mobile-first design and fallbacks.
July 28, 2026
Email deliverability is the ability of an email to reach a recipient's inbox instead of the spam folder or a block list.
July 8, 2026
How sending IP reputation influences inbox placement and deliverability, including shared vs. dedicated IPs, IP warming, blacklists, and pre-send checks.
July 8, 2026
Firewalls are vital but insufficient against phishing, which exploits human vulnerabilities and trusted channels.
June 19, 2026 by Daniel Shnaider
Email still drives more B2B pipeline than any other channel, which is exactly why the inbox has turned into a battleground. Open rates and reply rates only count if a message lands somewhere a buyer will actually see it, and in 2026, that is harder than it has been in years.
June 17, 2026 by IP Location
Email is one of the most critical workloads organizations run in Microsoft 365. Business-critical conversations, attachments, contacts, calendars, and decades’ worth of accumulated data can reside in Exchange Online mailboxes.
June 4, 2026 by IP Location
SPF validation is the process of verifying that a domain's Sender Policy Framework (SPF) record is present, correctly configured, and aligned with the organization's authorized sending infrastructure. Validation tools and lookup utilities help identify syntax errors, unauthorized sending sources, and other configuration issues that could affect deliverabilit...
April 28, 2026
Cold email has earned its place. What once got lumped in with spam and ignored entirely is now one of the sharpest growth levers available to B2B and B2C marketers alike.
April 24, 2026 by Julia Gulevich
Email marketers often ask themselves this painful question: “Why are my emails going to spam?” If you are also looking for an answer, you are not alone. In this article, we will look at the main reasons why your campaigns are not reaching the recipient’s inbox and what to do about it.
March 5, 2026 by IP Location
Email trust is often assumed to be something users assess after opening a message. The common belief is that people read the content, verify the sender, or check links before deciding whether to trust an email. In practice, that decision is usually made much earlier. The inbox itself has become the real point of judgment.
