Ecommerce and Online Shopping
September 13, 2021
by Eliza Sadler
Selling products in the marketplace requires online sellers to look for effective ways to reach their potential customers. Having fine products and services is one thing and availing them to your customers is another.
How you present your brand determines the success of your enterprise based on whether the customers are satisfied or not. After establishin...
September 1, 2021
by Charlie Svensson
CRO (conversion rate optimization) is currently one of the most popular topic in eCommerce marketing today. Over time, marketers have found the practice of modifying certain website elements and testing them to prove their effectiveness in their toolset. For example, the red CTA button on an eCommerce website is proved to be more effective than a blue button...
August 23, 2021
by Charlie Svensson
Setting up and running an e-commerce website is time-consuming and requires careful planning. You need to identify a brand, analyze the competition, understand your audience and design a website that will yield results.
Many marketers focus on the initial stages of an e-commerce website launch without considering what to do after launching the site. If yo...
March 6, 2021
by IP Location
In the traditional method of learning how consumers reach a business, salespeople used to ask "How did you find us?" question. This is a rudimentary way of finding out the source of a phone call, and the collection of each calls to generate a detailed report is hard to come by if there are a large number of sales reps receiving calls.
March 5, 2021
by IP Location
Development of heat maps dated back to the 19th century to provide a graphical representation of complex data so that it is easier for humans to analyze at-a-glance. Back then, a gray-scale shading was used to depict data patterns and the darker color was used to indicated dense values while lighter color was used to depict lesser values. A few applications...
February 26, 2021
by IP Location
Converting a new visitor to your website is extremely difficult. The average conversion rate of a typical online store is less than 2%, which translates that 98% of people visiting your site will leave without a purchase. The first-time visitor to your site will fall far below the 2% conversion rate, and this is where retargeting comes in.
February 16, 2021
by IP Location
Google Click ID (also known as GCLID) is a parameter assigned to the Google Ad and is passed in the URL to track clicks and conversions. The GCLID is only used in Google Ads and is enabled by turning on auto-tagging in the settings. It is used to tie your Google Ads with your Google Analytics account so that the clicks and the conversions can be tracked.
January 3, 2021
by IP Location
The average eCommerce conversion rates fall around 1% to 2%, and it measures the checkout rates which don't include newsletter signup or abandoned carts with customer emails. If you have a brand new website, the conversion rate may fall far below 1% despite advertising on Facebook, Google Ads, and other comparison shopping engines. Learn how to improve your...
October 11, 2020
by IP Location
One of the biggest challenges with online stores is detecting and preventing fraudulent orders. Fraudsters attempt to use stolen credit cards to purchase goods online, and sometimes such transactions do go through without detection. Learn how to detect fraudulent orders by examining the IP address.
June 30, 2020
by IP Location
When you're in-market to purchase a product and find a very attractive price but the website doesn't look very professional. Would you take the risk and purchase the product at the site where it offers the best price, or will you research the product and determine if the company is legitimate before purchasing a product?
